PRIM SALON

Photo of PRIM SALON

Located in Ponte Vedra Beach, Florida

Address: 2105 Sawgrass Village Dr, Ponte Vedra Beach, FL 32082, United States

Phone: +1 904-962-4247

Rating: 4.8

Services

  • Identifies as women-owned
  • On-site services
  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Wheelchair-accessible toilet
  • Gender-neutral toilets
  • Toilets
  • Wi-Fi
  • LGBTQ+ friendly
  • Appointment required
  • Appointments recommended
  • Cheques
  • Credit cards
  • Debit cards
  • NFC mobile payments
  • Credit cards
  • On-site parking

Categories

  • Hair salon
  • Beauty salon
  • Bridal shop
  • Eyebrow bar
  • Facial spa
  • Hair extension technician
  • Make-up artist
  • Mobile hairdresser
  • Hairdresser
  • Wedding service

Photos

Latest Beauty Salons Miami

Comments

  • Review 1 (2025-01-01 - Rating: 5)

    10000/10, everyone at PRIM are the sweetest and most talented people you’ll meet!! Brittany is AMAZING!! My hair was just breathtaking and they made the whole process fun & easy! I live out of state so they were so accommodating for me for my bridal trial and cannot thank them enough. Don’t let the pics fool you, I had extensions and Brittany matched/blended them perfectly! Also did my hair for my engagement shoot so had to include that too ;)

  • Review 2 (2024-10-31 - Rating: 5)

    I loved my experience at Prim today! The salon is stunning, I loved the atmosphere, and everyone who is a part of the team was so nice and welcoming! Brittany did my hair today and did an amazing job. Nessa was also amazing and I loved my shampoo and head massage 😍 I’m very happy with my experience and will continue coming here ❤️

  • Review 3 (2024-12-06 - Rating: 5)

    Highly recommend! I love the vibes of the salon, and all the stylists here are amazing. I would trust any of them! Brittany and Nessa took care of me and helped me love my hair again 🤍🤍

  • Review 4 (2024-01-30 - Rating: 5)

    I have to start this off by saying the people at this salon went ABOVE AND BEYOND for my wedding day and I will be forever grateful! I booked these ladies with a gut feeling they would be great and they definitely lived up to those expectations! The story starts off when I had my hair and makeup trial there which went very smooth and the ladies were extremely nice! Fast forward and I have a hair appointment with my usual hair dresser at a completely different salon and it went bad, so bad I was bawling for days. My wedding coordinators reached out to Prim salon to just check on all the final details and we received word that the person I did my trial with no longer worked there. The owner, Brittany, told me she would gladly do a free bridal preview just to make sure I would be okay with a different artist. I ended up taking that opportunity to reach out to them about my horrible experience at a different salon and when I tell you they messaged me right away to help fix all of this, it was a miracle! The staff worked around my schedule, and the fact it was less than a week before my wedding, and they made magic happen! Taryn and Brittany fixed my hair completely and it was the best my hair has EVER looked! I can never thank them enough for everything they did so I could feel beautiful on my wedding day. Come wedding day my makeup and hair held all night, my bridesmaids and mothers all looked STUNNING. This place is TOP TIER! Thank you so much for everything! Y’all earned a lifelong client! I will forever drive the 2 hours for my hair appointments to have these ladies work on my hair!

  • Review 5 (2023-10-27 - Rating: 5)

    PRIM salon is the best! I literally travel across country to see Brittany for cut and color. She is a master at balayage and always makes my fine hair look more voluminous and dimensional with her color technique. Her assistants are always lovely and so sweet. I always feel taken extra special care of at PRIM.

  • Review 6 (2024-05-22 - Rating: 5)

    Brittany is a hair GODDESS!!! Brittany truly listens to the vision you have for your hair and executes so precisely. I have always been someone who is so particular when it comes to how my hair looks, especially in photos and Brittany assuaged all concerns saying she would ensure that I would LOVE my hair on wedding day and exceeded all expectations. She matched me for extensions to give my hair volume, but made sure it would still look natural. I wanted my hair to be down and have full, bouncy curls that looked “fallen”, but fixed, voluminous, but not too teased, and that stayed all night and that’s exactly what she did! We did 2 separate trials to perfect the look- one for my engagement shoot and another the month prior to the wedding. I was sooooo at ease knowing Brittany was part of my glam squad. Since our bridal party was large, Jennifer also came to do half the girls hair- everyone looked STUNNING!!! Wynter also helped in curling everyone’s hair while waiting for Brittany and Jennifer to style them. These 3 were a dream team and I cannot recommend them enough!!! Thank you Prim Salon, Brittany, Jennifer and Wynter for making our hair dreams come true!!!

  • Review 7 (2021-09-15 - Rating: 5)

    The best my hair has ever looked! Brittany literally brought my hair back to life. She blended so well and made sure it was not brassy at all and did exactly what I asked for. If you need a good balayage or anything done to your hair go here! Not only does she do a flawless job, the salon is so cute and she makes the whole experience fun and exciting! If I could give 10 stars I would! Love this place!!

  • Review 8 (2022-03-01 - Rating: 5)

    Brittany and Studio Bride saved the day when my original stylist canceled 5 weeks before my wedding. She showed up early, really listened to what I wanted, and executed it perfectly. She also made my mom look beautiful and did exactly what she wanted as well, even though we didn’t even have time for a trial! On top of it all she was a friendly and fun addition to our bridal suite. Highly recommend Brittany!

  • Review 9 (2024-07-21 - Rating: 5)

    Britney M is always a rockstar. She has cut my hair several times this year and blown me away every time. She has taught me so much about how to care for my hair and improved the quality of my hair overall, she is also just an absolute sweetheart who I so enjoy talking to. Cannot recommend her services and Prim as a whole highly enough.

  • Review 10 (2023-09-29 - Rating: 5)

    Sophie is the absolute best and did my hair so beautifully!!! She has been doing my hair for years and I always love it! She is super professional, sweet and has been doing hair for over 8 years. LOVED my experience here!

  • Review 11 (2023-05-20 - Rating: 5)

    I learned a very hard lesson. I thought I could trust someone new, I asked for a 1 inch trim with curtain bangs… she ruined my beautiful long hair.But, instead go to PRIM Salon in Ponte Vedra! Brittany SAVED MY LIFE! I can not thank Prim Salon enough! I had to add extensions to my hair due to such a bad hair cut! I will lose all the feeling in my butt to sit in Brittany’s chair! Thank you so much again PRIM 💗💗💗

  • Review 12 (2023-03-29 - Rating: 5)

    Britney Musselwhite (IG-styled.by.b.capris) absolutely killed it. She gave my hair a major refresh with dimensional color and a much needed cut. She had a super bubbly and friendly personality. The salon it’s self is all freshly remodeled and clean too

  • Review 13 (2023-10-02 - Rating: 5)

    There is no one else I would consider for my hair and makeup for my wedding. Brittany is top notch! I’m so excited to see our final look with my wedding party!

  • Review 14 (2023-12-16 - Rating: 5)

    We used Prim Salon for my wedding day and bridal party this November. We had Laney on makeup and Britney on hair. They absolutely killed it by putting a lot of attention and detail into my bridal look. They were sweet about working with what I feel is my complicated skin and hair. My bridesmaids were also super happy with how their looks turned out. They showed up promptly on time and stuck to their timeline for each girl. They had good energy and made each girl feel important. As someone who never wears makeup or styles my hair well, I felt like both stylists made me look natural, classy, and feel flawless for the pictures. I was shook that my makeup and hair lasted from 2pm-11pm throughout all the wedding festivities. Would definitely recommend for your big day for just you or you and your whole party!

  • Review 15 (2024-02-27 - Rating: 5)

    After recently moving back to the beaches I needed to find a new stylist. I’m so picky with my stylists and was apprehensive to find someone new, however I came across Katie McKinley at Prim and she did amazing!! She listened to exactly what I wanted, natural balayage with a cut that wasn’t too short. We had great convos the whole time and bonded over our travels. Highly recommend her!! She’s fab.

  • Review 16 (2024-01-05 - Rating: 5)

    Prim saved my wedding!!!I had booked and paid a very high amount to another highly recommend vendor at the Beach… Big Mistake. That vendor had terrific reviews, but as I soon found out why. They force you to sign a contract after you have booked and paid for a trial with them. In this long contract buried in the weeds, it states you can NOT write a bad review about them. RED FLAG!Now enter Prim. It was only a few weeks out from my wedding, and after my last experience, I was feeling depressed and horrible. As soon as I contacted Prim, Kyle listened to what had happened to me and immediately went to work figuring out how to help me. He was so comforting.Brittany, the owner, personally took me on as her client. I was so lucky!! Brittany did my hair and the rest of my party as well. Delaney was our makeup artist. These women are amazing artists, kind, professional, fun, and talented. They met every challenge my wedding presented: rained out, washed out road, and a time change!!! They professionally handled each hurdle. I never felt uneasy or scared; they took control of their part and made us look fabulous. Im now a client for life! My mom is too.Services Received: Balayage, Extensions, Hair Cut, Hair Style, Bridal MakeupAs you search, you only have reviews to go on, feel safe, and book with them.

  • Review 17 (2023-03-29 - Rating: 5)

    I cannot say enough good things about Brittany and Cameron at Prim Salon! They did the hair and makeup for me and my bridesmaids on my wedding day, and made us all feel our 100% best. Even leading up to my wedding Brittany was so responsive and helpful with all my question. I had a last minute hair change I wanted and Brittany was super accommodating. My hair and makeup lasted ALL DAY at my beach wedding in late March, which is a lot for someone with naturally thin hair and more oily skin. All my bridesmaids were obsessed with their looks too! Highly recommend! Thanks again!

  • Review 18 (2023-11-09 - Rating: 5)

    A fantastic atmosphere and great staff. I was greeted at the door with positive energy and smiles. Britney M was fantastic. Very professional and provided education on what products to use for my hair type. I felt very comfortable and at ease. Best of all, my hair looked and felt amazing after.

  • Review 19 (2023-09-23 - Rating: 5)

    LOVE this place! The salon is beautiful and the stylists use high quality products. Britney is amazing and so easy to talk to, so it’s a fun self-care afternoon. I always come in with a vague idea of what I want and she exceeds that vision. First stylist in years I have come back to see because I love working with her. Highly recommend!

  • Review 20 (2023-11-16 - Rating: 5)

    I get my hair done my Sophie and I couldn’t recommend her more!! She takes the time to listen to what you want and walks you through the process so you know what to expect. Her attention to detail is so apparent and I leave satisfied every single time. Even the grow out looks great/natural. I will continue to come back!! The salon is also beautiful and all of the girls are so sweet!

  • Review 21 (2023-08-16 - Rating: 5)

    This was my first time at PRIM Salon and I absolutely loved it!!! After being a client at a different salon for the last 7 years, I was super nervous to try a new salon and a new stylist. But I had the most lovely experience. I am super picky when it comes to my hair and Katie M made sure I was in love with the final product. She is such a talented and sweet girl. Cant wait to come back and see her in a couple months. 10/10 :)

  • Review 22 (2024-02-02 - Rating: 5)

    I went in to get a cut and color corrected. Britney helped me come up with a plan and explained everything before she dove and got me back on track. Everyone at the salon was so friendly and made me feel comfortable. I am new to the area and this is my 5th salon... finding a stylist is no easy fete!

  • Review 23 (2023-10-05 - Rating: 5)

    Prim Salon is so beautiful and calming. Delaney was my stylist and is so welcoming, warm, kind and confident. She knew exactly what to do to achieve the look I was wanting! I went from a blonde balayage look to a warm fall brunette look. Delaney has such a passion and talent for making people feel beautiful! 10/10 would recommend!

  • Review 24 (2023-10-05 - Rating: 5)

    Sophia is amazing! I discovered PRIM after moving to Jax and having a not so great experience at another salon. Sophia not only understood what I wanted, but corrected the previous cut that someone else did. She listened to what I was looking for and did a fabulous cut and new color/highlights! She’s simply delightful and incredibly skilled at what she does! I am beyond ecstatic with my new hair!! I would recommend Sophia and PRIM salon to anyone in the Jax area!

  • Review 25 (2021-09-15 - Rating: 5)

    Brittany is not only an incredible stylist but an amazing person. She’s friendly, genuine, and easy to talk to. She listens to your wishes and desires and gives you her expert advice on how best to bring your ideal look to life. She’s very accommodating and truly makes your experience pleasant. She made my bridal look perfect and I will be traveling the 6 hours to have her style my hair in the near future!

  • Review 26 (2021-05-12 - Rating: 5)

    Brittany is an extremely talented, committed and personable stylist. She went above and beyond to fix an extension issue I experienced with a former stylist. Brittany made my hair look better than ever. She is incredibly successful at running her own business and I am recommending her to all of my florida friends for their hair needs. The Prim salon is charming and very clean. I am so lucky to have had the opportunity to utilize her services. You will not be disappointed leaving Prim Salon!

  • Review 27 (2023-03-28 - Rating: 5)

    I was looking for a bridal salon and fell in love with this place as a routine/regular salon. The owner is so sweet and professional. The new location is gorgeous and equipped with everything. My stylist, Kelsey, was amazing and made me feel like a princess. Dont let her young age fool you--she knows how to give you exactly what you ask for and has serious expertise! They actually have great prices for such a luxury place. 10/10 would recommend.

  • Review 28 (2023-11-06 - Rating: 5)

    I had a wonderful experience with Brittany. She had a consultation with me before doing anything with my hair and preformed a strand test to see how the bleach would affect my hair. She walked me through each step of the process and let me know what was attainable for my hair.

  • Review 29 (2023-08-03 - Rating: 5)

    I haven’t gotten a haircut after a terrible experience 3 years ago. Going to salons is always so scary for me. I went to see Katie and she did PHENOMENAL! not only did she make me feel so comfortable but my hair hasn’t felt this healthy in so long and she did exactly what i asked for and more. the style she gave me is perfect for my natural hair too and makes my everyday life so much easier. now i cant wait to go back. my confidence was refilled after my session with her

  • Review 30 (2022-01-31 - Rating: 5)

    I originally had only scheduled my hair to be done with Brittany on my wedding day and then the person scheduled to do my makeup wasn’t able to come day of we got the news. Brittany stepped in and did my make up and oh my goodness I’ve never felt so beautiful and have never had as many compliments. Brittany was my life savior on my wedding day and I was so grateful for her and her services. I only showed her 2 inspirational pics 30 minutes before she was scheduled to do we never even did a test for my makeup since it was so last minute but she did an amazing job. If you ever need hair or makeup call her she know her stuff!! I promise you won’t be disappointed

  • Review 31 (2023-10-27 - Rating: 5)

    I had such an amazing experience here! Brittany did beyond what I was expecting. She was so nice and made my first experience here comfortable! Absolutely in love with the blonde highlights. Highly recommend :)

  • Review 32 (2024-02-04 - Rating: 5)

    Went in for a cut and K18 treatment with Brittany! She did an amazing job and was so knowledgeable! She walked me through the whole treatment so I was informed. I felt so at home there! I even got to meet the owners puppies!

  • Review 33 (2021-09-16 - Rating: 5)

    Brittany is the absolute best!! I have been going to her for years and have never left disappointed!! Not only is she great at hair but makeup as well. She did ours for my wedding and it was perfect. It looked amazing in photos and lasted all night! I 1000% recommend going here!

  • Review 34 (2020-02-11 - Rating: 5)

    I’m super picky about who does my hair and I trust Brittany 100% when it comes to color, cut and anything new that I’m wanting to try but a little hesitant. She puts my mind at ease and literally does an amazing job every single time. Her prices are super reasonable and the salon is always super clean, picked up and she makes me feel so welcomed. I feel so at home when I go to Prim.. I have great conversation with a woman who seems to really care and is always so confident in the work she does and she’s always in a great mood!!! I leave there LOVING my hair EVERY. SINGLE. TIME!!!

  • Review 35 (2020-09-14 - Rating: 5)

    I cannot believe the amazing results I’ve achieved with my stylist, Brittany. She has given me the hair goals of my dreams!! I’ve been highlighting my hair for 18 years and she is the best of the best. Not only that but prices are very reasonable for such expert services, and she goes above and beyond to make me feel special. From the get-go I was given realistic timelines for financial mapping of the goals I wanted to achieve. The Salon itself is always SO clean and it is so beautifully and comfortably designed. Every time I get my hair complimented on or asked where I get my hair done, I always am so excited to share my secret and refer all of my friends and family to see her! Highly highly recommend!!

  • Review 36 (2023-03-28 - Rating: 5)

    I went to Brittney mussel white and she did my hair and I went from light brown hair to a beautiful honey blonde and it looks amazing!!! I showered her some inspo pics and she gave me exactly what I asked for and more!! The salon is also beautiful and everyone is so sweet. I highly recommended!!

  • Review 37 (2021-09-18 - Rating: 5)

    Brittany from Prim Salon was AMAZING. I needed her last minute for my wedding and she came in and saved the day. She was super friendly and helpful. My bridesmaids hair and I exceeded our expectations. I will be recommending her to anyone who needs an updoo.

  • Review 38 (2024-01-12 - Rating: 5)

    This was my first time coming to Prim Salon and had an amazing experience! Love the atmosphere and everyone is so nice. Britney M did an awesome job and will be back!

  • Review 39 (2021-09-16 - Rating: 5)

    Make one decision associated with wedding planning EASY and choose studio bride-prim salon! Seriously the BEST decision I made. Not only is Brittany a true artist, she is a beautiful person inside and out! You’ll want her with you on your special day; the energy her and Paige have is contagious.

  • Review 40 (2023-09-22 - Rating: 5)

    I have never been speechless after visiting the salon. But Delaney made me feel so beautiful that I’m at a loss for words! The color, highlights, cut, and style are absolutely stunning!

  • Review 41 (2023-08-03 - Rating: 5)

    The salon is absolutely stunning. Katie McKinley is the definition of perfection when it comes to haircutting and coloring. I’ve been getting compliments daily as a result of her work!

  • Review 42 (2023-10-16 - Rating: 5)

    I recently moved to Jacksonville and needed a new place for blonding and I’m so glad I found prim! The salon is so beautiful and feels luxury and Lacey is the reason why my hair is healthy again! I tell all my friends about this place, it’s the best in the area!

  • Review 43 (2023-10-10 - Rating: 5)

    Prim salon is amazing! I definitely recommend seeing Delaney. She is the absolute best. She takes her time, is so patient and caring. And can make you the best blonde you’ve ever seen 😁

  • Review 44 (2023-05-24 - Rating: 5)

    Alyssa was AMAZING! She really took her time with the consultation and making sure she knew what I wanted 100%. My hair turned out amazing and she gave me exactly what I asked for and more - I couldnt be happier! Go to her!

  • Review 45 (2023-12-16 - Rating: 5)

    The cutest salon!! I had Britney M. and she was amazing! I had a budget and she was super accommodating for me. I would definitely recommend to a friend!

  • Review 46 (2020-05-12 - Rating: 5)

    After coming from the North East and trying countless salons in Philadelphia, NJ, NY etc. I was referred to Brittany at Prim Salon. My hair had suffered extreme damage and Britney was able to fix all the damage and create a beautiful color and style for my hair. I have never been so happy with my hair!!! She is so so talented.

  • Review 47 (2023-10-04 - Rating: 5)

    I love Sophia, she does my extensions and is absolutely amazing!! She’s a perfectionist and so detailed. They look so natural and I’m extremely happy with the results.

  • Review 48 (2023-04-06 - Rating: 5)

    Kelsey is a hair magician!!! I am super picky about my hair and usually lie (at other places) when asked, How do you like it? NOT THIS TIME! When I saw my full foiled hair, I cried. It was that good. I can not say enough about how happy I am to have found her and Prim!!!

  • Review 49 (2019-12-12 - Rating: 5)

    Brittany is so talented and such an amazing artist. She is also a great communicator and a great listener. She is my dream come true for my hair. So please do call her but don’t make her too busy!

  • Review 50 (2020-02-11 - Rating: 5)

    Brittany has been doing my hair for close to a year now and I just love her and I love her work. She has so much passion for what she does and she’s literally taken time to educate me on how to better take care of my hair and I’ve never felt more confident in a hairstylist before. Brittany Rocks❤️❤️❤️

  • Review 51 (2023-07-29 - Rating: 5)

    Katie M is the sweetest and does such a good job!!!Also got my brows done by Lindsay and love them! 10/10 recommend this salon.

  • Review 52 (2023-09-30 - Rating: 5)

    Delaney was amazing! She made me feel great while getting my hair done. I’ve been searching for my go-to salon and finally found it!

  • Review 53 (2023-09-08 - Rating: 5)

    Britney is amazing! I just moved to Ponte Vedra and was looking for a new stylist. Britney listened to what I was looking for and created the perfect look for me! Thank you Britney!

  • Review 54 (2020-03-27 - Rating: 5)

    I went here for the 1st time yesterday and cannot say enough good things about this place. The salon is very cute and clean. Brittany completely transformed my color after the last place messed it up. It was perfect. I couldn’t be happier. She took her time to make sure it was done correctly. I will be going here from now on. Oh and they have wine. Always a plus

  • Review 55 (2020-03-29 - Rating: 5)

    Brittany listens to what you want and gives her professional opinion to give you the exact perfect look that you wanted. The first time I saw her I showed her a picture of what I was looking for and she ran with it to make my hair look even better than the picture I had found. 5/5 stars would highly recommend!!! See photos just added

  • Review 56 (2023-10-27 - Rating: 5)

    Fabulous experience. Easy to get appointments online and customer service way above and beyond! Britney M did a wonderful job on my hair!

  • Review 57 (2023-05-26 - Rating: 5)

    Alyssa is the ABSOLUTE BEST! She will get your color to exactly how you want it and is the extension queen!!!! 10000/10 recommend her!

  • Review 58 (2024-01-10 - Rating: 5)

    Katie is AMAZING!! Went in for a cut and full highlights and couldnt be happier!!!! Highly recommend Katie for anything your hair needs

  • Review 59 (2023-11-30 - Rating: 5)

    First time at PRIM and loved it! Went for a blow out/styling & Brittany was awesome. Will definitely be back when I’m in town!

  • Review 60 (2023-09-22 - Rating: 5)

    It was my first time in the salon and Delaney did an incredible job! She was attentive and detailed. Amazing Davines products.

  • Review 61 (2023-12-20 - Rating: 5)

    Britney M. Is very personable, listens to what you want and is a master of color. I love my hair. Thank you so much!

  • Review 62 (2024-03-25 - Rating: 5)

    Britney is awesome! She really listens to what you want with your style and does a beautiful job❤️

  • Review 63 (2020-02-15 - Rating: 5)

    I LOVE this salon! The owner is super amazing! She listened to what I wanted and found a color that I fell in love with! She truly cares about your experience and the integrity of your hair!

  • Review 64 (2023-04-13 - Rating: 5)

    Had an awesome experience today at Prim Salon. Everyone was so nice and welcoming. Kelsey gave me a great cut & styler. Will be back!!

  • Review 65 (2023-10-18 - Rating: 5)

    Cute aesthetic salon! My hairdresser Reilly made me feel comfortable through the whole experience!! Love my blonde.

  • Review 66 (2024-01-20 - Rating: 5)

    Britney M did an AMAZING job. My hair has never looked so good. Thank you Britney!!

  • Review 67 (2020-06-17 - Rating: 5)

    Britanny is an absolute rockstar. Her salon is full of natural lighting and is Soo freaking adorable. I wont trust anyone else with my hair.

  • Review 68 (2024-01-20 - Rating: 5)

    Had a great experience at Prim! A nice location, great hair cut and style. Will be coming back!

  • Review 69 (2023-10-30 - Rating: 5)

    Laney all day, she is not only stunning she listens to you and takes her time perfecting your hair if I could give 10⭐️⭐️ I would!!!!

  • Review 70 (2023-09-28 - Rating: 5)

    Brittany did such a great job on my hair!! Love it so much!

  • Review 71 (2024-08-03 - Rating: 5)

    Best balyage and haircut with Brittany K!

  • Review 72 (2020-02-12 - Rating: 5)

    Amazing! Brittney does my mens cuts and beard trim! Nails it everytime. Highly recommend.

  • Review 73 (2023-09-29 - Rating: 5)

    Britney M. is amazing!! And thanks to her I finally found THE ONE!

  • Review 74 (2023-10-26 - Rating: 5)

    Iv been going here for years and Prim is the best in town

  • Review 75 (2020-11-09 - Rating: 5)

    Perfect for bridal hair and makeup - lasted all day and night!

  • Review 76 (2021-09-15 - Rating: 5)

    Best at fixing my blonde hair :) love PRIM !!

  • Review 77 (2023-11-06 - Rating: 5)

    Britney M was awesome!