Pure & Couture Salon

Located in Destin, Florida

Address: 36150 Emerald Coast Pkwy #104, Destin, FL 32541, United States

Phone: +1 850-424-3935

Rating: 4.8

Services

Identifies as women-owned
Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible toilet
Toilets
Wi-Fi
Appointment required
Appointments recommended
Credit cards
Debit cards
NFC mobile payments
Credit cards

Photos

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Comments

Review 1 (2024-10-05 - Rating: 5)
I have had amazing experiences at Pure & Couture!! From the moment you walk in the door everyone is so nice and friendly you feel so welcomed! I had the best color and cut experience with Carissa. She was so sweet and talented!!! We consulted and went over photos and she made my dream come to life!! She is soo good at what she does!!! I had not had my hair colored in a couple years and she gave this mama her spunk back!!

Review 2 (2024-08-22 - Rating: 5)
I had an absolutely fantastic experience at Destiny Nail Salon in Destin, Florida! The staff was incredibly friendly and professional, making sure every detail was perfect. Their attention to detail and the quality of their work exceeded my expectations. I was so impressed that I went live on YouTube to showcase just how spectacular their services are—check it out for yourself!I highly recommend Destiny Nail Salon to anyone looking for top-notch service in a welcoming environment.Warm regards,Dennis SchleicherYouTuber with over 90K subscribers and content creator on Instagram

Review 3 (2024-06-11 - Rating: 5)
I cant say enough about our visit to this Salon and the amazing hair we left with. Brendaliz is a true Hair Artist. She cares about the integrity of your hair and is one who is always pursing further education to better her skill. We went for a regular mommy/daughter hair day and the results we got left us both feeling amazing! She listens to what you want, she shares her expertise on if she feels it is uptainable. She will make sure you understand the steps that she will have to take to get your desired result and then she gets started creating your specialized look. She is amazing and patience with kids. And didnt rush any of this visit. We couldnt have left happier. Brendaliz is a hair artist you absolutely want. You will leave her chair feeling confident in your new look.

Review 4 (2024-11-12 - Rating: 5)
Dyandra was amazing. I’m a hairstylist back in KY and it was awesome to be able to be the client for once and I couldn’t have asked for a better stylist than her! The salon is cute and clean and just a great atmosphere to be pampered. I will come back for more wash/styles on future trips!

Review 5 (2024-10-04 - Rating: 5)
Megan is the best! I moved to Destin at the beginning of August and have been going to her ever since! She’s great at communicating and has exceeded my expectations each time with my haircut. Highly recommend for a mens haircut!

Review 6 (2024-12-26 - Rating: 5)
Megan did great! Just got a haircut but she also gave me a great conditioning treatment that left my hair so soft.

Review 7 (2018-09-19 - Rating: 5)
I am new to Destin & the first salon I went to (Avant Garde) lacked in customer service & passion. Well, fortunately, Pure & Couture superseded my expectations! I was immediately greeted & given a welcome gift as well as a drink. They were eager to learn about my hairs needs. Ariana did a stupendous job & explained everything she did & used. She was a pleasant person to be around & had a great attitude the entire time. I truly enjoyed my visit there. All the other stylists & employees were helpful & there was a constructive & cheery environment all around. Im so happy to have found them!

Review 8 (2024-01-27 - Rating: 5)
My husband and I come down every year for vacation and I needed to find a good salon for root touch-up. I saw this salon one day and decided to do some research. I set appointment with Lisa. She mixed up my color and had Dee apply it. Oh my gosh - Dee is so meticulous and gentle. She took her time and even applied a barrier around my hairline. When it came time to wash and condition - I was surprised when they added a warm towel to my head which was super relaxing. Then Dee came back over to rinse the conditioner and gave this fantastic head massage nearly putting me to asleep. Lisa finished by styling my hair. Both ladies were amazing, took their time and listened. I will definitely be back.

Review 9 (2024-02-20 - Rating: 5)
Megan is FABULOUS! I cannot say enough positive things about her work and her patience with me as a client. I am beyond picky and definitely high maintenance when it comes to my hair. She exceeds my expectations every single time! You will never be disappointed with her work and you will always be excited for the next appointment for her to work her magic!

Review 10 (2024-03-15 - Rating: 5)
From the perspective of a past Salon Manager-Pure & Couture sets the bar for salons in the Destin area. From the reception staff to the salon aesthetic, elite product lines and services, the stylists…all next level. They have the experience from client perspective down to a science. Lisa Pearson, my new stylist, is a master at her craft. Her talent, level of professionalism and knowledge of the science of hair are second to none - 10/10!! From a management perspective, I know how much time and energy must have been spent to achieve this level of experience for your patrons- very well executed.Bravo, Pure & Couture!!!

Review 11 (2024-04-24 - Rating: 5)
If I lived in Destin, this would be my go-to salon. Jennifer worked her magic, and I was so happy with the results. I got my hair trimmed and thinned out. The products she used on my hair completely changed my dry, frizzy, blonde locks! I bought products to take home with me because it was such a transformation. This is your billboard sign to book your appointment at Pure and Couture!

Review 12 (2022-11-04 - Rating: 5)
Had a WONDERFUL experience today with Jenna! It was my first time to Pure & Couture Salon, and was very nervous about finding a hairdresser as Im new to the area. I was there for a haircut, and I have naturally curly hair that I wear straight about half of the time. Not only did Jenna do a wonderful cut based off of what I discussed with her, but the blowout was definitely the best Ive ever had by anyone! Most of the time Ive only been dried halfway because it takes so long with my thick hair, and then I end up a total frizz pot by the time I get home, but not today!! Hours later, my hair looks exactly like it did when I left the salon! She really took the time to do it right, and I appreciate that so much! I could tell that shes familiar with working with my hair type.Jenna is a sweet and caring person that cares about her clients. I could tell that from just one visit. I literally had tears of joy when she got finished! Its a big deal finding the right person to help with your hair, and Im so so thankful that I found her! Thanks, Jenna and all the friendly staff members at Pure & Couture! Ill be back!

Review 13 (2023-03-14 - Rating: 5)
I’m always satisfied when I leave this amazing salon! Kristy at the desk is so sweet and professional! My stylist is Jenna Jones. I absolutely adore her! She nails it every single time and I always bring her something different that I want. Never ever a disappointment! The owner Adrienne is just the kindest, sweetest woman you’ll ever encounter. I love this salon and these girls!

Review 14 (2023-04-21 - Rating: 5)
Had just the best experience. It was my first time getting any sort of color and Ella was amazing. She listened to what I was looking for, gave me her recommendation and I’m totally in love. She was so kind and extremely knowledgeable about what she does. If I could give more stars I would. The salon itself is clean and inviting. You won’t regret coming here.I just wanted to add an update- I’m now seeing Jenna (Ella moved) and I absolutely adore her. She does the most amazing job every time and gives great recommendations. Will not go anywhere else! Love love love this salon.

Review 15 (2023-09-28 - Rating: 5)
My stylist was Lisa Pearson and lemme tell you, she was FANTASTIC. She is so kind, easy to talk to, and so fantastic at what she does. This is the best salon I have ever been to. When they say treat yourself, they mean come here to have your hair done! Oh, and my hair looks FABULOUS. Thank you, Lisa!

Review 16 (2024-04-27 - Rating: 5)
Jennifer is so talented! I’ve gotten so many compliments on my hair! She does an amazing job with everything she does. She will make you feel better :)

Review 17 (2024-09-21 - Rating: 5)
They did an amazing job with my bridal and bridesmaids hair! Definitely recommend this salon!

Review 18 (2022-09-14 - Rating: 5)
The first time I’ve been to this salon and I loved every.part.of.it! The front office staff was very welcoming & asked immediately if I wanted something to drink. The business was clean and trendy as well and my appointment was right on time! Jessy Barnwell was my stylist and did an amazing job with the cut and style! She genuinely cared by listening to what I asked for in my hair cut & executed perfectly! The lady who washed my hair was so gentle and kind too! I will be back!

Review 19 (2022-02-02 - Rating: 5)
After going to the same hair stylist for 20+ years in the Atlanta area, I had to find a new stylist as I had moved to the area. I was very stressed out but found Pure and Couture on yelp and read the reviews. I was given an appointment with Jessy, who was very experienced and even owned her own salon in Ohio. My first appointment I asked her to cut my hair very short because I couldnt deal with the humidity down here! That meant cutting at least 6-7 inches off. She did a great job and recommended products for my hair to help condition it and repair what all the years of coloring it had done to it. Almost a year later, Im still coming to Jessy and my hair as never looked or felt better. She is wonderful! Very personable, very knowledgeable and very talented. I couldnt recommend her more!

Review 20 (2022-07-16 - Rating: 5)
I had the best experience at Pure and Couture recently. I am new to the Destin area and have not changed hair salons in probably 15 yrs or more. It became inevitable and P&C was my choice after doing some research. I booked my appointment and then Jenna, who was ultimately paired with me called to have a consultation and confirmed my appointment. I also received a text a couple of days before as a reminder and the day of which was very much appreciated.Jenna made me feel so comfortable and took away all my worries. She did some highlighting, covered some gray, fixed my extensions that I already had and trimmed me up! The ladies in the salon seem to be a very cohesive group. The client is of the utmost important and if that means pulling in another stylist to help, they are more than willing to adjust.Needless to say I am very pleased and will be returning. Jenna is top-notch for me! I also want to mention it appears that in-depth training is vital in this salon and the stylist seem to well-versed on all the new trends as well as the old favorites.

Review 21 (2019-11-14 - Rating: 5)
I went as a first time client and was scheduled with Ella. My hair was very damaged and I was truly nervous about making it worse AND going to someone Ive never met before. Let me tell you, she was AMAZING! I LOVE MY HAIR!! Ella and the entire staff were so welcoming and friendly. The salon is adorable and they offer a lot of great services and products! I would definitely recommend Ella to anyone!! I am in love with my cut and color!!! ❤️✂️

Review 22 (2022-11-29 - Rating: 5)
I love everything about Pure and Couture! Every time I leave this salon I have a smile on my face. The salon’s atmosphere is very relaxing and welcoming. Everyone is very friendly and professional. I have done my hair with Brendaliz, as well as my daughter’s and she always finds a way to go above and beyond. We all have different types and textures do hair and she has always been able to deliver amazing service with amazing results. From haircuts, to makeup and even styling for a quinceañera, Brenda has always made us feel like queens!

Review 23 (2019-02-22 - Rating: 5)
These ladies are THE BEST! I highly recommend them! They truly know what theyre doing and are extremely talented! Not to mention how sweet they are! This was definitely the most comfortable salon experience Ive ever had and not only that, they took my burnt orange hair and turned it into a masterpiece!! I never knew my hair could be so beautiful, and Ive seriously never been more happier with how my hair has turned out. They really know what theyre doing so if youre looking for a salon who will exceed your expectations, these ladies will DEFINITELY get the job done!

Review 24 (2022-03-03 - Rating: 5)
I am pretty low maintenance when it comes to coloring my hair— I like it looking as natural as possible, with little upkeep. Lisa went above and beyond my expectations!! I appreciated how she understood the vision I had and talked me through each step of the process. I love how my hair turned out and would 100% recommend her services to everyone!!

Review 25 (2022-03-28 - Rating: 5)
Jessy does my highlights & style & she’s AMAZING! She is meticulous and has been doing hair for years! She also does the best scalp massage at the bowl! Her personality is sunshine! Also, all the girls at the front desk are so welcoming & friendly. You immediately are greeted and given a refreshment! The owner Adrienne Brackett is also an amazing stylist that I’ve gone to. She runs this salon with such professionalism and her kindness is evident in the staff she employs! 💓Adrienne is also a Fantastic stylist and is manager of the salon & does my hair. She has done my hair since 2016! Best salon ever!💓💓

Review 26 (2022-09-10 - Rating: 5)
My first visit with P&C was awesome! Jenna was so friendly and gave me exactly what I wanted. I have not been this happy with a hair cut in a long time. The reception ladies were super kind and even escorted me to my car with an umbrella because it was pouring rain. The salon is beautiful as well. Will be back soon!

Review 27 (2023-06-28 - Rating: 5)
Brendaliz does a wonderful job. This was my first time getting color and I was getting a completely different style than what I had. She was very patient and walked me through the process, made sure we were on the same page before she started and throughout the process, and always made sure I was okay with what had been done. An absolutely excellent stylist. Thanks Brendaliz!

Review 28 (2020-05-29 - Rating: 5)
I’ve been going to Jenna for almost a year and I’ve never been happier with my hair. I’ve had both color and extensions since coming here and Jenna is extremely knowledgeable with both. She is always up front about the cost and the process of everything I want done and she never tries to get me to spend money on unnecessary products. She has thorough consultations and genuinely cares about her clients.The salon is trendy and always clean. Everyone who works there is really nice and makes the experience enjoyable. Their prices are fair especially for the Destin area and the quality of service is amazing. So glad I started going to Jenna, I would recommend her and this salon to everyone.

Review 29 (2020-05-17 - Rating: 5)
Jenna is absolutely amazing! It was my first time ever getting professional color and I was pretty nervous! Jenna made me feel super comfortable and her confidence and knowledge made me confident too! I absolutely love my hair!It was a great experience from start to finish and I will definitly be back! I have found my permanent stylist in Jenna!

Review 30 (2022-02-01 - Rating: 5)
I have been going to Pure & Couture Salon for almost 5 years now and I found my forever hair genius! Ariana does a fantastic job with all things blonde! She has so much product knowledge and talent! Not to mention their phenomenal guest service team and associates! You are always welcomed right when you walk in the door and offered a complimentary beverage! I always leave feeling beautiful and recommend this salon to anybody who is in the Destin, Fl area!🤗😁❤️

Review 31 (2022-02-15 - Rating: 5)
Very happy to find this salon! Beautiful & well-kept for an enjoyable experience. Jennifer has been cutting/styling my hair and I have been super pleased every time! She did a fantastic job on a color consult, was very thorough and knowledgable, and the final result was outstanding.

Review 32 (2019-07-18 - Rating: 5)
I love, love, LOVE this salon! Ive been going here for my hair for several years, and currently see the owner, Adrianne. She does a fantastic job! I own a local photography studio and we also send many of our portrait clients here for hair & make up. They always have a great experience as well! Adrianne and her staff are highly educated, friendly and helpful. I would recommend their services to anyone!

Review 33 (2018-09-26 - Rating: 5)
Today I had my hair did ( hair cut+ gloss) with Ms.Lisa she was great, talented beautiful woman. She absolutely understand what my hair needs and did an awesome job, she also have great tips for managing colored hair. I really loved the place and will be a regular customer. Great service, great prices and professional team! Once more, thank you Lisa

Review 34 (2020-07-29 - Rating: 5)
Loved it 100%I was a bit skeptical at first as going to a new salon is always nerve wracking but at my consultation Jess assured me that I was in safe hands and I felt comfortable trusting her with my hair.That was one of the best decisions I ever made as this was THE BEST Brazilian Blowout of my life. I have very thick, coarse hair so I am used to really aggressive detangling methods, but this was one of the fastest and pain-free blowouts I have ever had.Jess assistant Molly gave me a perfect shampoo experience. They worked together applying, blow-drying and sealing in the solution. Washing and blow drying again and going over it with a super smooth flat iron.+The girls were really easy going and nice to talk with!I absolutely recommend this place to any curly girl !

Review 35 (2024-01-22 - Rating: 5)
Our entire family uses this salon and its fantastic! Jessy is absolutely amazing. I highly recommend her! She always gives an amazing haircut, style, and product recommendation! I wouldnt go anywhere else!

Review 36 (2018-04-10 - Rating: 5)
Pure & Couture has a wonderfully calming & welcoming atmosphere. All the stylists are pleasant & walk around with smiles on their faces (which in and of itself, is proof of the great atmosphere!) The front desk is always attended, she is knowledgeable and extremely helpful when making appointments over the phone. All the stylists do great work & every client I have seen, leaves with a smile on their face & a bounce in their step! Weather you are a local or here on vacation, Pure & Couture is a great place to enjoy!

Review 37 (2022-05-21 - Rating: 5)
Jessy is absolutely AMAZING!!!! She has helped me get my hair back healthy and growing out after a great deal of hair loss and thinning. All the while giving me the perfect blonde! Which making my naturally dark hair blonde is a feat in itself, she did it will no damage to my already damaged hair. I can not even imagine using anyone else!

Review 38 (2022-08-19 - Rating: 5)
Omg this salon is THE BEST in my life! I had my haircut with Ella then after few days I could make my appointment for my highlights (balayage ) with Jenna during my vacation . Both incredibly nailed my hair beyond my expectations.I wish this salon was near me. Id definitely come again when I visit destin

Review 39 (2018-05-11 - Rating: 5)
I had my trial hair and makeup done with Tania and Pearl and I had a wonderful experience with them. Tania asked me questions about my daily makeup and I gave her a fair idea of what I was looking for. The makeup and the hair with the broach I brought was absolutely stunning. I couldn’t believe that I got my makeup done professionally and still looked like myself! I was extremely impressed and very happy with the whole experience! I cannot wait for them to do it all over again for my wedding in August!!

Review 40 (2022-09-19 - Rating: 5)
Was in this past weekend for the first time ( as I recently moved from South Florida) and had a cut and partial highlight with Reagan. She listened to what I was in for and showed her a few photos I had for inspiration. She NAILED IT! I love my cut and highlights. I will be back again. If I had to make any suggestion to the salon, it would be to offer mimosas / wine.

Review 41 (2019-02-13 - Rating: 5)
Lisa did an amazing job on my hair. Being a new client, I was a little nervous. She went above and beyond to make me feel comfortable. My highlights/lowlights look beautiful! She is very talented! I will definitely be returning!

Review 42 (2021-12-19 - Rating: 5)
I cannot tell your how impressed I am with Molly and this salon! I am a newby to pampering myself with extensions but with my wedding a week away…..I feel amazing! Molly is truly a professional and was so concerned that she would make my day wonderful… she did not disappoint! I highly recommend you give them a try!!!

Review 43 (2022-02-19 - Rating: 5)
I was very pleased with my waxing experience with Farrin. She is a very sweet and kind young lady, she did an excellent bikini waxing job - very thorough, gentle and quick- essential in waxing! She educated me on the different type of wax mediums and explained why she prefers one wax medium over the other - sent me home with some great self-waxing tips. She uses hard wax which is very gentle on your skin AND gets the job done. She is everything you want to experience in a waxing specialist. She is my go-to waxing girl! 😊. Thank you, Farrin!!

Review 44 (2023-06-28 - Rating: 5)
Jenn is amazing! I highly recommend for anything from color to extensions. I went in with short hair, and she expertly installed extensions that looked not only beautiful but natural!

Review 45 (2022-01-27 - Rating: 5)
Need a facial? Definitely go see FARRIN. She gave me the absolute best facial I’ve ever had. She’s really easy to talk to, and cares more than I’ve ever noticed before. She did such a great job, I took her up on her offer and got a spray tan. It came out great too!!!! Completely natural looking, I’m very happy… I am a guy, going into a salon. Sometimes that’s not comfortable, but FARRIN and the rest of the team made me feel like I was welcomed! Appreciate everything!

Review 46 (2020-06-05 - Rating: 5)
Ariana has been coloring and styling my hair for almost two years now. She keeps my hair healthy and beautiful! I love the way my blonde blends to a natural look. She’s personable and listens to exactly what you want. Go see her at Pure and Couture!

Review 47 (2019-09-17 - Rating: 5)
Jessica has been doing my lashes for over a year. She does an amazing job every time. She’s maintained the health of my natural lashes while giving me gorgeous volume with extensions. I promise you won’t be disappointed if you go see her!

Review 48 (2019-09-16 - Rating: 5)
I have been seeing Jessica for eyelash extensions for nearly one year. I love how natural they look. I no longer need eyeliner, mascara, etc. Getting out of the house in the morning is much faster.Jessica is super sweet, keeps her lash room clean, with nice soft music. She always wears a mask, which I like when someone is so close to my face. She is so gentle and makes the experience so relaxing, I always fall asleep.

Review 49 (2020-06-05 - Rating: 5)
I’ve been going to Ariana since I moved to Destin. I’m very particular with my blonde so I was very nervous at first finding a new hair stylist. Once I sat down and talked with Ariana about my hair it was very apparent that she knew what she was talking about and I instantly trusted her. She believes in keeping the integrity of your hair, which I love since being blonde can be rough on our hair! She’s super friendly and easy to get along with.

Review 50 (2020-07-30 - Rating: 5)
I LOVE LOVE LOVE Jenna Lea !! She never fails to make me feel beautiful! Whether Im going dark or blonde she always amazes me. I have never found a stylist that takes the time to listen and pull off what Im envisioning for my hair. She even did my updo for my wedding and it turned out better than I ever could have imagined.

Review 51 (2021-12-03 - Rating: 5)
Jessi is The Best! Ive received some of the best haircuts Ive had since living here for 13 years. While they have a relatively limited selection of product, it is quality product, including olaplex, and a variety of other lines. So happy that my esthetician suggested that I go there starting this past year!

Review 52 (2020-11-21 - Rating: 5)
Ive been going to this salon for a few months now and I see Ariana. She does amazing work and my blonde hair always looks great! I highly recommend her for hair, makeup and spray tans! Nice salon and everyone is always very friendly.

Review 53 (2015-04-13 - Rating: 5)
Dani Bertrum is by far THE BEST stylist Ive ever gone to. Hands down. Definitely impressed. Went in wanting a significant cut and color change, not a simple task, but I felt so unbelievably comfortable with her right from the start. Exceptionally skilled and knowledgeable. Knows exactly what she’s doing. So personable as well. The salon itself was immaculate; chic, classy interior; great aura; friendly staff. Such an incredible experience. Dani’s killin’ it; HIGHLY recommend.

Review 54 (2022-01-27 - Rating: 5)
I can not tell y’all enough how amazed I am everytime Jennalea gets done with my hair. She’s been my hairstylist for almost a year now and has killed it everytime. Her blondes are absolutely stunning and from going from super long hair my entire life has just recently made me fall in love with my new bob. Highly recommend!!!

Review 55 (2019-09-19 - Rating: 5)
Jessica is amazing! She does a beautiful job on my lashes! I love them so much! I get compliments ALL THE TIME on my lashes.I rarely wear any makeup now & it makes my life so much easier.

Review 56 (2022-04-23 - Rating: 5)
Adrienne is Amazing and so professional. She truly cares about her clients and her staff. Everything flows when you walk in the door. She takes her time and listens to your wants and needs. I am so happy I found her and plan on going to her every 6 months.

Review 57 (2019-09-17 - Rating: 5)
Jessica is the best! I love my lashes and I am thrilled with the quality! She is professional and very easy to work with! Wouldn’t go anywhere else! I highly recommend her!

Review 58 (2023-12-10 - Rating: 5)
Brendaliz is amazing! She gave me a beautiful lived in blonde that grows out so well. Highly recommend her. She’s so sweet and patient!

Review 59 (2016-10-10 - Rating: 5)
Adrianne Brackett, the owner and master stylist, did my hair and makeup and my daughters hair for my destination wedding in Destin. She was phenomenal! She is truly and artist with updos and makeup and making you look like a knock out. On the prior day, Adrianne did a blow out for me and it also looked awesome. I highly recommend this salon and Adrianne!!

Review 60 (2017-11-29 - Rating: 5)
Had an amazing experience. I was trying out a new salon and this one blew away my expectations. The customer service is amazing. Inside is very new, up-to-date and modern. Everything was kept clean and tidy.And for the best part.... i was drinking mamosas and my hair came out just the way I wanted it! The color looks amazing for the right price.

Review 61 (2018-04-09 - Rating: 5)
This is my second time going to Dani for an all of color. When I first went my hair was a million colors and very long and she brought me from an ugly dirty brown/red/blonde to a gorgeous sun kissed blonde that was rooted to grow out beautifully. My second time I had gotten a pixie before coming in and a fellow stylist faded it for me to take away the awful helmet shape it had grown into and did an amazing job and showed me how to style it! I can’t remember her name but thankyou!! and Dani brought me to a gorgeous ashy blonde that made the haircut feel fun and flirty and feminine again. It’s always worth the wait and she won’t let you leave until you’re 100% happy with it. She’s amazing and everyone else is as well . It’s a great environment and I am a hooked.

Review 62 (2022-02-04 - Rating: 5)
Farrins services are stellar! I have had the pleasure of having a number of facials from Farrin, and she definitely personalizes my facials to my needs. I went in with extremely clogged pores, and in dire need of exfoliation! I was experiencing major problems with foundation settling in my pores, but now, foundation goes on smoothly & appears flawless.Farrin is very professional, kind, gentle with my skin, and I always get exceptional service from her. Her place is super cute, clean, and a very relaxing environment. I highly recommend Farrin for your facial needs.

Review 63 (2018-04-07 - Rating: 5)
I have been coming to this salon for 2 years now. Tania is amazing at what she does. Haircuts and highlights are always on point. The atmosphere is very inviting and relaxing. All of the girls in there are very sweet!

Review 64 (2020-07-27 - Rating: 5)
I recently had a color correction balayage ; and haircut with Adrianne Brackett . I’d like to say she was very sweet and listened to my concerns and helped me achieve the best look . I’m truly thankful for her help and humble assistance. Not once did I sense a pushback or resistance in helping me with my hair . She was very sincere when it came to what was the best outcome and how she could help . ThankYou so much Adrianne , your the best !

Review 65 (2019-10-19 - Rating: 5)
On vacation and eloped so I needed to get a spray tan and a simple hairstyle. The spray tan turned out great and my curled hair lasted through the ceremony and later through the evening. Would recommend using this salon!

Review 66 (2016-10-30 - Rating: 5)
Simply amazing! I found Lalie on Instagram and I am SO GLAD I did! I was new to the area and needed a new hair stylist and salon - and I feel like this is VERY important. So I did my research. Extensively. I searched for weeks and didnt know where to go - I didnt have any one to ask! I found this cute and modern salon, found Lalie and contacted her (at night I might add), and she contacted me right back. Top notch customer service. Being a business owner myself - customer service is HUGEEE to me. And they made me feel right at home. Plus all of the girls (and gentleman) there were so sweet. I have chosen and found my go to salon moving forward and am so happy! I love Lalie, but truly all the girls there do amazing work. Thank you for such a wonderful experience!

Review 67 (2019-09-16 - Rating: 5)
Jessica is the best at lashes! I get compliments daily on how real they look. She is very talented and professional. I highly recommend.

Review 68 (2023-03-17 - Rating: 5)
Hands down the best my hair has ever looked! Jenna Lea is so passionate about doing hair! If I could rate 10 stars I would!🤩

Review 69 (2023-05-28 - Rating: 5)
Today was my second appt with Brendaliz and oh my goodness I will never go anywhere else. She gives me a fabulous shadow root and an icy blonde highlight to die for!!!

Review 70 (2021-04-17 - Rating: 5)
OMG I highly recommend Jennifers service. She has done both color and extensions on me and they turned out amazing. She is very talented and very sweet. Thank you for your professionalism.

Review 71 (2018-04-20 - Rating: 5)
Anastasia is fantastic for Lash extensions. She is knowledgeable and cares for her clients. I never looked so good, thank you Pure & Couture

Review 72 (2018-12-05 - Rating: 5)
Pearl was absolutely amazing! She’s a complete sweeatheart and she knows what she’s doing! I’m almost 40 and never loved my hair more! Oh and she gives a FANTASTIC shampoo!!!

Review 73 (2022-01-26 - Rating: 5)
Lisa did an awesome job and she wore a mask which made me more comfortable as well (I wore one too)Love my haircut!

Review 74 (2020-04-07 - Rating: 5)
I love seeing Pearl at Pure and Couture. She is so talented and loves what she does. She is a genius at color! Plus she is just a great person. ❤️❤️

Review 75 (2021-06-05 - Rating: 5)
Super friendly staff. Went in to get a cut and fell in love with the place. Hair wash felt amazing along with the hot towel and hand massage. Loved my cut. Will be booking a color appointment with them

Review 76 (2023-10-02 - Rating: 5)
Amazing group of talented hairstylists! I enjoy all of my appointments here and will always come back.

Review 77 (2022-05-14 - Rating: 5)
Thank you so much Jennifer for squeezing me in today and cutting my hair. I really appreciate your help !!!!

Review 78 (2021-08-30 - Rating: 5)
We were in Destin for Family Vacay 2021and my husband and I were renewing our vows. The ladies at this salon were on point and my entire wedding party looked AMAZING. Thank you ALL.

Review 79 (2024-01-11 - Rating: 5)
Love Jenna and she’s consistent. Literally the only person I trust with my hair.

Review 80 (2022-08-17 - Rating: 5)
Joanna was great and helped me achieve exactly what I was looking for. I love the salons vibe and will definitely be going back.

Review 81 (2020-05-21 - Rating: 5)
Professional service from the moment I entered the door. Clean and well lit, the space was inviting and had a good vibe about it. Loved my stylist, too!

Review 82 (2023-07-23 - Rating: 5)
Brendaliz there is simply AMAZING!!! Pure talent, great customer service, beautiful personality…definitely coming back!

Review 83 (2018-07-07 - Rating: 5)
Always a wonderful experience. Easy to schedule, salon uses great products and Jennifer is wonderful with color and cut. Best salon is Destin

Review 84 (2018-06-30 - Rating: 5)
I love the atmosphere at Pure and Couture. Its laid back and fun. Everyone is highly skilled. I personally recommend Dani!

Review 85 (2024-03-15 - Rating: 5)
Really great group of ladies. Wouldn’t have anyone else do my daughters hair.

Review 86 (2022-01-25 - Rating: 5)
Wonderful service, my hair was done by jenna jones and i couldnt of had better! guest services team was incredible as well❤️

Review 87 (2021-10-15 - Rating: 5)
Highly recommend Pure & Couture for a spray tan! I used them for my wedding and it turned out amazing!

Review 88 (2023-10-27 - Rating: 5)
Jackie is wonderful! Such an expert and listens to understand your desired outcome.

Review 89 (2023-03-20 - Rating: 5)
This is my gem and to go place everytime I come to Destin. Nancy was phenomenal and knows her job precisely.

Review 90 (2023-10-26 - Rating: 5)
I have been visiting this salon for four years and always leave happy!

Review 91 (2022-03-11 - Rating: 5)
Best secret on the beach!!! Who knew you could have soft shiny hair after a week of sun and sand and chlorine!

Review 92 (2022-08-19 - Rating: 5)
My favorite salon ever. I love my stylist, Jenna.

Review 93 (2024-01-03 - Rating: 5)
Booked this for my wife and she was 100 percent satisfied with the service she received

Review 94 (2024-07-02 - Rating: 5)
Short hair cut and deep condition and style

Review 95 (2018-05-06 - Rating: 5)
Lisa did a wonderful job on my hair and I could not be happier!

Review 96 (2019-03-14 - Rating: 5)
Jesse nailed it🙌🏼 Great service and great hair stylist. Thank you!!! C. Bennett

Review 97 (2018-04-07 - Rating: 5)
Adrianne is amazing!! Ive been seeing her for 9 years now!

Review 98 (2017-06-28 - Rating: 5)
Love Tania makes customers so welcome and at ease in fact every one is so friendly and nice.

Review 99 (2018-04-07 - Rating: 5)
I’ve been going here years for everything from haircuts, to color, to keratin treatments and I couldn’t be happier every single time .

Review 100 (2019-09-09 - Rating: 4)
Wife enjoyed getting nails done mani and pedi. Nice place and good service.

Review 101 (2018-01-20 - Rating: 5)
Excellent. Been there twice and loved how my hair turned out both times.

Review 102 (2018-04-05 - Rating: 5)
Amazing team . Always extremely happy with the results from Tania Crawford and the hospitality and service !

Review 103 (2018-07-14 - Rating: 5)
Amazing experience with Tania! She is very professional and talented!

Review 104 (2018-04-07 - Rating: 5)
Adrianne and the rest of the team at Pure and Couture are awesome!

Review 105 (2019-02-26 - Rating: 5)
Such a great place love the atmosphere Jenna is amazing!

Review 106 (2016-12-13 - Rating: 5)
Ask for Megan. Great mens cuts and super hair coloring.

Review 107 (2022-01-19 - Rating: 5)
Jennifer listened and accomplished exactly what I wanted!

Review 108 (2021-02-16 - Rating: 5)
Megan is wonderful ! Great hair cut and color

Review 109 (2020-08-16 - Rating: 5)
AMAZING!!!! FANTASTIC!! Thank you Pearl for making my hair PERFECT!!!!!!

Review 110 (2020-08-09 - Rating: 5)
Beautiful & clean environment. Staff is amazing!

Review 111 (2019-08-03 - Rating: 5)
Great place. Meagan Wages is wonderful.

Review 112 (2018-06-06 - Rating: 5)
A fantastic experience and all around excellent service!

Review 113 (2021-01-22 - Rating: 5)
Megan Wages is wonderful!

Review 114 (2019-05-09 - Rating: 5)
Great! Jessie is the best!

Review 115 (2021-11-23 - Rating: 5)
Lisa is amazing!

Review 116 (2022-04-04 - Rating: 4)
It was great

Review 117 (2024-12-08 - Rating: 5)
Nothing better than finding a place that makes you feel at home. Pure & Couture promises a very pleasant and complete service in the hands of expert and, above all, welcoming people. Thats what I experienced with Brendaliz. This girl listened in detail to each of my wishes, exceeded my expectations and above all gave me the best moment of relaxation I have ever had. My favorite part is when I wash my hair. Since it has a relaxing massage. Thanks to Brendaliz for her services I had the best Thanksgiving gift.